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作者:王通伯华 来源:原创 发布日期:09-18

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梁朝贤:面对消费升级的新浪财经,企业必须继续加大研发投入

    人民日报主办的2018年中国品牌论坛今天在北京举行。格兰仕集团董事长兼董事长梁兆贤出席会议并发言。梁朝贤说,当前社会的消费正在升级。当消费不断升级升级时,如何找到自己的脉搏,已成为所有企业的难题。梁兆贤认为,企业应具有规模大、效率高的特点,通过企业的努力,使所有消费者的劳动更有价值,通过技术创新驱动、效率驱动和管理驱动不断创造可持续竞争力。今后,我们必须继续加大研发和创新力度,不断提高服务水平,使用户体验更好。以下是演讲的全文:尊敬的陆先生,尊敬的领导人,企业家,媒体朋友,你好!非常感谢《人民日报》为中国企业、中国品牌、甚至格兰仕公司提供的机会。更重要的是,我们要感谢《人民日报》等主流媒体在改革开放中挥舞国旗、高呼民族品牌、护送民族品牌。中国企业的每一步都需要大家的关心。经过40年的改革开放,《人民日报》今天举办这样的品牌论坛意义重大。我代表Glanz向大家汇报对Glanz品牌的一些看法。在过去的40年的改革开放,中国企业已经在市场经济的大潮中迅速成长,得益于党的正确领导,庞大的内需市场由政府建立,各部门的大力支持,特别是媒体的朋友,以及企业自身的努力。应该说,这些成绩来之不易。我们应该珍惜它们,并争取更多的东西发扬光大。今天论坛的主题是品牌。按照Glanz的理解,有两点。首先,品牌意识。品牌知名度是对舆论和信息环境的方向有关。当我站在这里回忆WTO,没有主流媒体如人民日报的保护,我们中国的企业可以努力奋斗和付出更多。随着时代的发展和各种媒体的出现,我们在不断的学习和适应企业。但客观地说,整个信息有其自身的弱点和过多的信息。在这种情况下,作为中国企业,我们必须坚持党的领导、控制舆论的正确方向,需要消费者和企业能够沟通和互动简单累计。非常好的关系,更能体现品牌价值。人民日报在这方面已做得很好。它带来了一个良好的开端,为企业和整个社会舆论。中国的民族企业保驾护航。第二,声誉。按照Glanz的理解,信誉是由产品和服务,信誉是一个客观的和企业消费者的工作结果公正的评价。所以,金杯银杯没有口碑好。如今,在网络社会和网络数据的社会,许多用户阅读评论才买的。回到现实世界中,消费已经升级。企业如何找到自己的脉冲时,消费仍然是分级和升级?Today I give a case of Granz microwave oven. It has been 18 years since the Granz microwave oven became the world champion. It is large enough and efficient enough. We have reason to provide consumers with high quality and low price products. As a member of China's social and economic cells, we can not afford to pay consumers, but through our own efforts, we can make all consumers'labor more valuable, and constantly create sustainable competitiveness through technology innovation, efficiency and management drive. Sustainable satisfaction of the people's pursuit of a better life, which we as a Chinese enterprise to share, but also an enterprise must perform the responsibility. In the whole process of social development, there is higher demand, we must continue to increase research and development, increase innovation, constantly improve the level of service, in order to make the user experience better, experience good or bad, wait a minute to share with you, they are new in a new industry, our traditional enterprises have to go on the transformation of Science and technology. Today we have a lot to talk about, but in any case, in the new era, the General Secretary has issued a new mobilization order in the new journey. We must adhere to the leadership of the Party, and our national brand must be re-positioned and re-started in the new era. Of course, I also hope that people's daily can give us more encouragement. I believe that in such a great era, we will certainly make new achievements. 非常感谢你!uuuuuuuuuu Thank you, Mr. Lu. Sina declared that all the conference transcripts were organized in shorthand on the spot, and without the audition of the speakers, the posting of this article on Sina. COM传递更多信息之目的,并不意味着赞同其观点或证实其描述。责任编辑:孙建嵩

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